Browsing: Metaverse

The metaverse: definition and marketing opportunities 25% of people will spend at least 1 hour a day in the metaverse by 2026. Whether it’s for work, shopping, learning, social interaction or entertainment. There is no doubt that in order to remain competitive and successful, companies will not be able to miss the train: […]

Since Facebook announced its name change to Meta , the technology space has been abuzz with the term « metaverse. » How will this new virtual world fundamentally change the way humanity works? How will the metaverse affect marketing? What is the metaverse? With the continued rise of virtual reality (VR) and augmented reality (AR), […]